Just 'liked' MacDonalds so you could get that cheeseburger voucher? Now all your friends know it as well. Check your Facebook settings regularly, both the privacy and the account settings. There are quite a few settings under 'account' which have everything to do with your privacy - just check the elements on the left hand side of your screen. One of them is Facebook Ads. If you click on this, check your so-called social ads. If you don't want all your friends to know that you like Tchibo, Sony or MacDonalds, then set it to 'no one'. Often companies and organisations ask you to like them so you get some free deal, or unlimited access to their website resources. After you've liked them, your likes will be integrated in ads which can be shown on your friends' walls - unless you change your settings. Here is a screen grab from my own settings:
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